4ucycling

Cycling through Britain is the perfect way to discover the intense natural beauty of the countryside while getting fit and having fun. Although many of Britain's best cycle routes are extremely challenging, experienced cyclists will soon discover that their efforts are rewarded by the picturesque scenery that they will see along the way. Hardknott Pass in Eskdale, Cumbria This is one of the most challenging cycle routes in the whole of Great Britain, and although it runs for less than two miles the height gained is nearly 300 meters. Cyclists who follow the steep climb from the east start at Jubilee Bridge will make their way through woodland into two sets of punishing switchbacks. After the route briefly levels out cyclists must push themselves to the limit to conquer a second set of switchbacks with 30% slopes. Pause for a moment to take in the stunning scenery at the top before tackling the terrifying decent. This is a route that adrenaline junkies are sure to love. Fakenha...

Over the past year along with B’Twin and Decathlon UK, we’ve been encouraging people to get themselves and others riding with our getbritainriding campaign. It’s been a huge success too: over 10,000 cyclists have pledged to get friends or family on bikes saying that they’d help a whopping 42,000 people take up riding this year. In total, you lot have pledged to ride a hard-to-comprehend 23 million miles over the course of the year. Sit yourselves down, you must be worn out! British Cycling, coincidentally, have been doing something similar this year and they’ve just published the first results from their ‘Bike Shed’ studies, a collaboration with behavioural scientists at Colombia University and their partners HSBC looking at “how best to encourage, motivate and dispel the fears associated with getting on a bike.” Given, they say, that 50% of UK adults are ‘lapsed’ cyclists, they developed a series of studies to identify new and tangible ways to inspire people to get out pedalling. ...